Protect and maximize the value
of your home with the Compass
3-Phased Marketing Strategy.
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
The #1 real estate brokerage in the U.S. working for you
RealTrends Closed Sales Volume 2024
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price through our agent network without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
Just as Hollywood releases trailers to build anticipation for a movie premiere, you can launch your listing multiple times to build excitement and demand.
LAUNCH AS A COMPASS PRIVATE EXCLUSIVE
Listing as a Private Exclusive gives your home early exposure to our network of 37,000+ agents and their clients. Your listing stays off-market, allowing you to test price, gain critical insights and generate demand – all before going public.
LAUNCH AS A COMPASS COMING SOON
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet — without displaying days on market or price drop history. Instant notifications are sent to buyers searching on our site, signaling that increased competition will be coming soon. Receive key engagement insights about how buyers are viewing, commenting, and sharing your listing on Compass.com.
LAUNCH ON PUBLIC WEBSITES
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the strongest possible result.
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages1
Other platforms hurt homeowners by displaying
negative insights that can devalue your home.
At Compass, we put homeowners first.
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
The longer your home sits on the market, the more it can be seen as undesirable or overpriced, potentially reducing buyer interest and lowering the final sale price.
Dropping your home’s price can cause buyers to second-guess its value and invite less competitive offers.
Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
An algorithm doesn’t know your home or your goals, which can lead to undervaluation. Rather than being carefully positioned, it’s treated like inventory, often priced with a discount.
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
The Compass 3-Phased Marketing Strategy provides convenience, flexibility, and control over your timeline.
Renovations and staging take time and can delay your ability to list.
OUR SOLUTION
Listing first as a Compass Private Exclusive buys you time. Begin testing your price with a select audience and attract buyer interest while your home updates are still underway.
Hosting traditional open houses often means giving up your time, comfort, and privacy.
OUR SOLUTION
Preview your home to serious buyers and build demand by listing as a Coming Soon — so you can schedule private showings on your own terms, without the stress of open house foot traffic.
1. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.