Launching on Compass.com affords
you a unique marketing opportunity
to build early excitement with
serious buyers before your home
hits the full public market.
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
WITH THE COMPASS 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Validate your price through our agent network without days on market, price drops, or a rushed timeline.
Phase 2
List publicly on Compass.com to build early buyer interest, while protecting your home's value.
Phase 3
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
PHASE 2
Compass Coming Soons are public listings that are only available on Compass.com. Because these homes are not yet on other websites, they avoid negative insights such as days on market and price drops history that can lower your home’s value.
USING WEB TRAFFIC TO YOUR ADVANTAGE
Boost your listing exposure by launching on Compass.com, the #1 most visited brokerage website in the U.S. while improving your chances of ranking at the top of Google results.1 All inquiries will go directly to you and your trusted agent, not a middleman unfamiliar with your home and your selling goals.
A LONGER MARKETING RUNWAY
Alert buyers that your home is about to hit the broader market. With instant notifications sent to those searching on Compass.com, plus anticipation-building open houses and social media ads, this early exposure amplifies demand with serious buyers.
DATA-BACKED DECISION MAKING
Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com — data that is lost when listings go live on other sites.
Our data shows that Compass-sold homes that are pre-marketed before going live on other public websites see these advantages2
At Compass, we believe selling your home should feel as personal and considered as the home itself. Our 3-Phased Marketing Strategy offers distinct pathways that are crafted to align with your goals, your timing, and your vision.
Missouri CLIENT
Represented by Lindsey Jacobs
"While wrapping up landscaping, we listed as a Private Exclusive. After professional photos were taken, we moved to Compass Coming Soon and began open houses. We went live and received two all-cash offers within 24 hours!"
Colorado CLIENT
Represented by Kelly McBartlett
"We weren’t sure when to sell and our agent suggested starting with a Private Exclusive. We got the house ready and had a few early showings while staying updated on the market. When inventory tightened, we moved quickly: went Compass Coming Soon on Friday, live on the MLS Monday and got multiple offers over our asking price! We closed in 3 weeks with a cash offer. We’re so happy with how it all worked out."
1. Similarweb data from 1.1.2025-3.31.2025 for traditional brokerages.
2. Findings are descriptive statistics and compare the average of Compass residential listings that went active on a MLS and were pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon vs. the average of Compass residential listings that went active on a MLS but were not pre-marketed as a Compass Private Exclusive and/or Compass Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Compass Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Compass Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Compass Coming Soon, and were on the MLS for less than one day. Source: Compass data. Findings from the internal analysis were based on a hedonic regression analysis that examined Compass residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, Compass pre-marketed listings are associated with an average 2.9% increase in the final close price versus Compass listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. Compass utilizes a Compass Private Exclusive listing and/or Compass Coming Soon listing at the direction of the seller. Compass makes no warranty, representation or guarantee as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.